Customer
Intelligence
unlocked
Integrated customer centricity.
Touchpoint optimization.
Increased ROI.
A deep understanding of your target audience.
Continuous optimization on real consumer preferences and needs.
Bringing together stats and stories
From deep customer understanding to a holistic market view, Volto delivers a competitive advantage through speed and relevance
Customer resonance in
real-time
From average to diversity
The world is changing. So are your customers' opinions, constantly. Our segments capture that change. This is market research, reimagined.
Crowdsourcing and Market Simulation
To gain a competitive edge, you need to be close to your customers. Relevance drives growth. Volto ensures relevance.
From Resonance to Strategy
Volto transforms consumer resonance into valid business decisions. Efficient touchpoint optimization in real-time. The path to hyper personalization.
New diversity and hyper personalization
Volto searches for differences, contradictions, and diversity in the preferences and needs of target groups. This helps us deeply understand and evaluate customers, to provide recommendations based on valid insights and enable hyper-personalization.
Discovery of hidden patterns: Identification of micro-segments that are often overlooked by classical market research.
Dynamic segment models: Continuous adaptation and updating of segments based on real interactions and data.
Making tension fields visible: Highlighting contradictions between expectations and actual behavior.
Traditional methods and synthetic personas have reached their limits.
Traditional market research chases the lowest common denominator to serve the preferences of the majority, an approach that is now obsolete. Synthetic personas only compound the problem by imitating standardized social norms and embedding additional bias.
Loss of nuances: Traditional approaches level out differences and leave fringe groups or micro-needs unconsidered.
Inertia in change: Classical methods react too slowly to dynamic changes in markets and target groups.
Bias amplification: Synthetic personas reproduce existing prejudices and reflect norms instead of making diversity visible.
Our Use Cases trusted by Industry
How Volto uncovers blind spots.
Media
Relevance and Tailored Recommendations
Business Challenge
In today's information overload, relevance is the key to capturing customer attention and providing a first-class service. We observe that many media companies struggle with this because they use outdated methods to understand and reach their customers.
Our Solution
Volto can revolutionize this by modeling deep, qualitative customer segments based on authentic customer signals. Quantitatively weighted, the AI constantly delivers valid customer resonance, directly applicable in product and marketing - and, integrable into existing systems, Volto can elevate recommendation algorithms to a new level.
Benefits
- From project-based surveys to integrated customer resonance. Durably and sustainably increase relevance. With Volto, systems become smarter, and products, services, and communication become more relevant. Relevance drives growth.
Energy & Utilities
Precise Segmentation for higher Retention
Business Challenge
The customer perspective was long a niche topic in the energy sector. However, the market has fundamentally shifted: the customer is now the strategic focal point. This is fueled by intense competition, the complexity of new products, and the digital necessity of smart services. The consumer is no longer just a simple buyer, but a crucial actor in the energy transition. Energy providers now urgently need to catch up.
Our Solution
Volto creates detailed target audience segmentations for targeted activation. Know who is being reached today, who isn't, and how to increase retention segment-specific. Volto identifies market shifts so early that our clients can act proactively.
Benefits
- You receive an authentic representation of relevant consumer segments, based on well-founded, qualitative criteria. The analysis of the actual segment weighting reveals strategic gaps in your alignment. Volto makes it possible to deeply analyze and understand even previously underrepresented segments, allowing communication and services to be precisely adapted
FMCG
From Retrospective to Predictive Insights
Business Challenge
A persistent challenge in consumer research is that static survey data can hardly reflect the dynamic changes in purchasing behavior. Time-delayed insights, rigid and quickly outdated customer segmentations, and fragmented data are difficult to apply.
Our Solution
Volto AI revolutionizes this by continuously capturing authentic customer signals and modeling deep, qualitative customer segments—with quantitative weighting. This allows the AI to constantly deliver valid customer resonance, directly applicable to product development and marketing.
Benefits
- This enables FMCG brands to use their budget efficiently and gain competitive advantages through predictive rather than retrospective insights. Given the critical role of speed in this industry, real-time and predictive insights offer immense value.
Target Audience Profiling
Segmentation of New Target Audiences
Business Challenge
The execution of Ad campaigns targeting new audiences is inaccurate and inefficient. Testing and optimizing messaging is budget-intensive - and during optimization, the crucial "why" is missing for genuinely interpreting the results. Standard optimization is limited strictly to clicks, which makes predicting the actual impact, particularly for social media campaigns, challenging.
Our Solution
Volto delivers target audience insights before budgets are invested. This results in unprecedented precision in targeting. Volto's segments can be profitably utilized in Ad steering (campaign management) and used to pre-test messaging and audience resonance.
Benefits
- Direct Increase in ROAS - more control, more data points. Predictive budget optimization.
Meet our Team
Julia Kirsch
+ 12 years of experience in digital product management, building agile structures and established lean discovery in startups and enterprises. The rise of AI presented an opportunity to reinvent integrated customer research, enabling companies to make data-driven decisions based on customer value.
