Customer
Intelligence
unlocked
Integrated customer centricity.
Touchpoint optimization.
Increased ROI.
A deep understanding of your target audience.
Continuous optimization on real consumer preferences and needs.
Bringing together stats and stories
From deep customer understanding to a holistic market view, Volto delivers a competitive advantage through speed and relevance
Customer resonance in
real-time
From average to diversity
The world is changing. So are your customers' opinions, constantly. Our segments capture that change. This is market research, reimagined.
Crowdsourcing and Market Simulation
To gain a competitive edge, you need to be close to your customers. Relevance drives growth. Volto ensures relevance.
From Resonance to Strategy
Volto transforms consumer resonance into valid business decisions. Efficient touchpoint optimization in real-time. The path to hyper personalization.
New diversity and hyper personalization
Volto searches for differences, contradictions, and diversity in the preferences and needs of target groups. This helps us deeply understand and evaluate customers, to provide recommendations based on valid insights and enable hyper-personalization.
Discovery of hidden patterns: Identification of micro-segments that are often overlooked by classical market research.
Dynamic segment models: Continuous adaptation and updating of segments based on real interactions and data.
Making tension fields visible: Highlighting contradictions between expectations and actual behavior.
Traditional methods and synthetic personas have reached their limits.
Traditional market research chases the lowest common denominator to serve the preferences of the majority, an approach that is now obsolete. Synthetic personas only compound the problem by imitating standardized social norms and embedding additional bias.
Loss of nuances: Traditional approaches level out differences and leave fringe groups or micro-needs unconsidered.
Inertia in change: Classical methods react too slowly to dynamic changes in markets and target groups.
Bias amplification: Synthetic personas reproduce existing prejudices and reflect norms instead of making diversity visible.
Our Use Cases trusted by Industry
How Volto uncovers blind spots.
E-commerce & Retail
Faster and more relevant than the competition
Business Challenge
A global retailer is launching a new product line for the mass market. The environment is complex: the target audiences are highly fragmented, and it's difficult to estimate demand potential.
Our Solution
Volto's dynamic segments validate product ideas on demand. This allows for much faster and more relevant portfolio decisions. In the FMCG sector, time really is money.
Benefits
- Volto's segments are available for integrated hyper-personalization.
- The product line can continuously be validated and strategically developed, based on customer preferences
Energy & Utilities
Confident prioritization - precise and fast innovation
Business Challenge
A regional energy provider was looking for new solutions for residential customers. Traditional studies were too slow, too generic, and barely usable for the teams' day-to-day work, high effort for results that were limited in use for prioritization and ideation.
Our Solution
Volto helped to focus on actual needs and pain points of customers, instead of gut feeling or assumptions. By using dynamic customer segments, along with quick validation and prioritization. Without lengthy field phases.
Benefits
- Consistent validation of measures across all teams and units, without any research effort.
- Understanding from in-depth customer segments provide competitive advantages
- Cross-industry insights provide confidence in portfolio decisions
Cosmetics & Beauty
Uncovering blind spots, minimizing risks at product launch
Business Challenge
A cosmetics brand planned to launch a new product. Although initial studies and persona models provided a basis, the overall view remained unclear. Volto helped to identify a wider divers range of customer segments, thereby recognizing real customer needs and pain points.
Our Solution
Volto is integrated early in the product development process to guide and continuously improve it and to reduce the risk of failure during product launches.
Benefits
- With the help of diverse segments, we refine the go-to-market strategies and align it with the real needs of customers
- Innovative scenarios are unlocked from a continuously growing knowledge base.
Meet our Team
Julia Kirsch
+ 12 years of experience in digital product management, building agile structures and established lean discovery in startups and enterprises. The rise of AI presented an opportunity to reinvent integrated customer research, enabling companies to make data-driven decisions based on customer value.
