The most comprehensive qualitative study on switching behaviour in the German energy market. Over 1,000 customers surveyed via AI-powered voice interviews.
Traditional market research captures market shifts retrospectively. This study takes a different approach: using Volto's proprietary Qualitative at Scale methodology, we conducted in-depth voice interviews with over 1,000 energy customers across Germany.
The result is an unprecedented level of detail into what really drives switching decisions — and what keeps customers loyal. Six distinct customer segments emerge, each with fundamentally different motivations, pain points, and loyalty triggers.
Every finding is backed by real data, validated hypotheses, and quantitative weighting. No synthetic data, no assumptions — only genuine customer voices.