Blog
Stay informed with the latest insights, news and updates.
20 October 202614 min readWill AI Replace Marketers? Why AI Adoption Isn't AI Replacement
No, AI doesn't replace all marketers; it shifts their work. AI agents take over execution such as content variants, targeting and testing. What becomes scarce is vision, judgment and real consumer knowledge. Companies win when they enable their teams, put people in charge of steering agents and ground strategy in real consumer data. Tool rollouts often stall in pilot mode.
Read article
8 October 202614 min readAI-Native Research: Definition, Key Differences and What It Means for Brand Strategy
AI-native research runs market research end-to-end with agentic AI: not automation of individual steps, but agentic workflows free of time and volume limits. For brand strategists, that means thousands of real consumer voices provide qualitative depth, fine-grained segments instead of blunt demographics, and broad quarterly insights.
Read article
8 October 20266 min readWhen LLMs Create Content: Where Does the Edge Come From?
As AI makes content cheap and interchangeable, proprietary customer insights and primary data become the new competitive edge in Agentic Marketing
Read article
29 September 20266 min readSynthetic Personas: Plausible, but Not Representative
AI-generated personas give plausible answers and get the broad direction of survey results right. Three recent studies show what they miss: the variety, disagreement and contradictions of real people.
Read article